Public Administration
Mohsen Rezaei; ali reza ali ahmadi; Mirzahasan Hoseini; mohamadtaghi Amini
Abstract
The aim of this research is to determine the influential factors on electronic marketing of commercial organizations for improving the quality of their activity in the cyberspace through presenting a scientific model which is aligned with the corporate strategies of the organizations. This research is ...
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The aim of this research is to determine the influential factors on electronic marketing of commercial organizations for improving the quality of their activity in the cyberspace through presenting a scientific model which is aligned with the corporate strategies of the organizations. This research is going to answer this question that being aligned the E-marketing plans with corporate strategies in online commercial organizations how much can culminate they to the success. In the research we use quality research methods including the systematic review for study and classification of the studies, meta-analysis for coding models and extracted parameters and the grounded theories for determining influential and required parameters for making a model using SPSS software. We use meta-synthesis method for finding the relations among elected parameters in creating a model and theorization in which we use the MICMAC software. The results of this research showed that the alignment between electronic marketing and corporate strategies of the organization is necessary. To achieve this goal we presented a model.
